The latest trend in protein supplements consuming is hitting health food store shelves.
Protein Water was invented to replace old-school shakes in the form of a refreshing water-based, low-calorie high protein drink.
According to the ad, the manufacturers use Whey Protein Isolate, one of the purest and most easily absorbed forms of protein. They picked water-based protein because it can deliver 20g of protein, 4,050mg BCAAs with Zero Sugar and Fat, so you get pure protein to help aid lean muscle growth.
Andy Horrow, president of Chicago-based Protein2o, revealed: ”The inspiration for Protein Water came from the fact that consumers’ interest in consuming protein has steadily grown, but product offerings haven’t met their needs. It was born to give people functional protein without added calories/sugar in a way they will enjoy it.”
Typically, a 16-oz. bottle of protein water will contain between 60 and 90 calories and 15 and 20 grams of protein.
“The protein contained in these waters is not a complete protein, meaning it does not contain all of the nine essential amino acids,” Jim White RDN, ACSM, owner of Jim White Fitness and Nutrition Studios explains. “Getting protein from real food, like meats or beans, will allow for a more satisfying experience and keep a person full for a longer period of time.
“It’s great post-workout, and it’s great as a bridge to your next meal because protein satiates you, giving you a sense of fullness, so you don’t go around looking to snack on the closest thing with unnecessary calories,” Horrow explains.
On the other side, manufacturers still can't show the market entirely sugar-free or calorie-free product. Since a bottle of protein, a day won't hurt you, you shouldn't take litres of it to finally aim for a daily protein intake of about 1.2-2.0 g per kg of your body weight.
In order to consider the bottle of protein water as a meal try to combine it with another protein-rich snack, like yogurt and cheese or crackers.